Copywriting: The Unsung Hero of Web Design

I have been making websites for ten plus years and one of the most common mistakes clients make when coming to me to design a website is telling me:

“Design the site now and we’ll figure out the written content later.”

The number one reason that clients do this is because they don’t have any content to speak of to put on their website, but they still want to go ahead and get themselves a website, for whatever reason. This is problematic to ensuring good workflow (see info box below) for a number of reasons

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